ARMY, brace yourselves—Taehyung just elevated fast food to headline news. Here’s how one burger chain became the talk of the town, all because of Tyler, the Creator and BTS’s V.
At Tyler, the Creator’s Seoul concert, he shouted out Mom’s Touch restaurant, saying he had their chicken for lunch and that it was “motherf***ing delicious.” V and RM were spotted laughing and vibing with that shout-out. Later that night, Taehyung posted on Instagram Stories: he thanked Tyler for a gifted Chromakopia T-shirt, and then said he was going to try the Mom’s Touch burger—specifically from the Edward Lee Chef Collection line, which includes chef-designed burgers with bacon jam and bourbon sauce. He told fans they’ve got to try it too.
And yep, social media lost it. Comments like “Tae gonna have them sold out” and “Mom’s Touch is going to be sold out soon in Seoul” started trending. Fans predicted the burger restaurant might get a serious surge in orders just because of his mention.
It’s wild and kind of beautiful, seeing this ripple effect: one artist compliments a burger chain, another shares it, and now people are lining up—literal or virtual—to see it. It says something about how much influence they have: not just music or fashion, but what people eat for dinner.
Also cute: it wasn’t all staged. V wasn’t promoting anything, he was just responding to something he liked, a gift, enjoying food—normal stuff that becomes iconic because of who he is.
So yes, the next time someone says pop stars only matter for their albums, remember: V just put a burger joint on the map just by being V. And we’re all waiting in line.
