On October 12, reports confirmed what ARMYs have been saying for months: Kim Taehyung isn’t just an ambassador—he’s an economy. CELINE Korea’s profits skyrocketed by 591%, jumping from ₩2.5 billion to ₩17 billion, while total revenue surpassed ₩307 billion by the end of 2024. Let that sink in. In a luxury market struggling to grow, Taehyung’s name alone outperformed entire empires like Louis Vuitton, Hermès, and Chanel.
According to industry analysts, this wasn’t luck or coincidence—it was what they called “measurable financial impact.” Meaning, when Taehyung wears something, posts something, or simply breathes near something, it sells out. Every CELINE look he’s ever shared has disappeared from shelves faster than anyone can click “add to cart.” The brand’s desirability ranking in Korea soared, and CELINE’s growth has now officially outpaced its biggest global competitors.
Fans celebrated the news with their usual mix of awe and sarcasm. “The sold-out king strikes again,” one fan wrote, while another added, “CELINE should be paying him royalties at this point.” Someone else summed it up perfectly: “We stan idols who actually sell fashion, not just pose in it.”
And honestly, they’re right. Taehyung’s impact goes beyond trends—he’s redefining what a brand partnership actually means. His style isn’t about showing off—it’s about storytelling. One day he’s dressed like a French poet, the next like a retro movie star, and somehow it all feels timeless. CELINE didn’t just choose a model; they chose a muse who turned their identity into a global conversation.
Adding to his unstoppable momentum, Taehyung’s Coca-Cola Zero campaign also made waves this week. After he shared a new photo holding the drink on Instagram, “KIM TAEHYUNG x COKE ZERO” trended worldwide again. His ads are now playing at Seoul World Cup Stadium during major football matches, because apparently, even soda tastes better when he’s involved.
If numbers weren’t enough proof, French analytics firm Lefty revealed that Taehyung drove $13.1 million in earned media value for CELINE—making him the top musician and the No. 1 brand ambassador in the world. Yes, you read that right. Out of every artist, influencer, and celebrity on the planet, Kim Taehyung stands at the very top.
So, to summarize: he boosted a luxury house by nearly 600%, sold out everything he touched, broke influencer marketing records, and made Coca-Cola trend—all in one week. “His impact is insane”? That’s an understatement.
