ARMY, the September member brand reputation results are out, and yes, our guys are absolutely hitting the mark. The data covers Aug 20 → Sep 20, and 755 boy-group members were measured on consumer participation, media buzz, communication, and community awareness.
Topping the list is Jimin, with a score of 5,390,371—that’s a nearly 22.93% jump from August. His trending keywords? “Billboard chart,” “Who,” “Spotify.” Related terms like “the one and only,” “record,” and “surpass” are following close behind. Positivity reactions clocked in at 91.27%.
Right behind him is ASTRO’s Cha Eun Woo in second place, scoring 5,170,504, up about 17.77% since last month. Third is Jin with 3,962,171, then Jungkook in fourth at 3,714,825, showing a smaller but solid 6.80% rise. Filling out the top five is BIGBANG’s G-Dragon with 2,993,916.
Full of recognition, surprise, consistency: there are some things about this list I’m loving. For one, multiple BTS members are still all over the top — Jimin, Jin, Jungkook — that’s not just luck, that’s legacy reinforced. Two, Cha Eun Woo sneaks in close to the top with his own energy and style, proving strong presence outside of the biggest names is never to be ignored.
It’s also interesting how the metrics shift month to month. A big jump for someone isn’t just about a new song drop—keywords change, social streams, media appearances, all that works together. And seeing positivity rates that high—over 90% for Jimin, for example—means people aren’t just seeing them—they’re loving what they see.
So that’s September: the usual suspects shining, upsets where expected, and proof that being consistent with artistry, visuals, media presence, and connection with fans doesn’t just keep you in the game—it keeps you winning.
