There are influencers. There are celebrities. And then there’s Jungkook—who doesn’t need to endorse anything to make it sell out. He just has to exist in it. Case in point: his latest fashion casualty, the Lu’u Dan Washed Zip Hoodie. All it took was one chaotic BTS beach livestream, and suddenly, this hoodie went from casual clothing item to extinct species.
Let’s paint the picture. Seven members, waves crashing, 4.2 million viewers watching live. And while the broadcast was already iconic for reuniting BTS, the internet decided it had one extra mission: identify Jungkook’s hoodie and buy it immediately. Mission accomplished. Within hours, every single one was gone.
Of course, this isn’t new. Jungkook has been wrecking online shops for years. Remember the Downy fabric softener? The Timberland boots? The Prada shirts? He doesn’t promote, he doesn’t tag, he doesn’t even try—and still, entire inventories vanish the second he appears. Fans didn’t give him the nickname “Sold-Out King” for nothing. Honestly, at this point, brands should be paying him not to wear their stuff, just so they can keep items in stock for more than five minutes.
Fans’ reactions online were hilarious and painfully relatable. Pride, because who else can cause this kind of retail earthquake? But also frustration, because unless you live on Twitter with lightning reflexes, you probably never even saw the checkout page. One second you’re admiring Jungkook’s outfit, the next second, you’re staring at a big fat “sold out” sign.
And the best part? He wasn’t even trying. Jungkook wasn’t doing a fashion shoot. He wasn’t on a red carpet. He was just hanging out at the beach, being his usual casually flawless self. Meanwhile, the hoodie brand is probably still recovering from the server crash and trying to figure out how to keep up with this tidal wave of demand.
At the end of the day, this is what happens when you’re part of BTS. The music may be their main legacy, but the cultural influence? Unstoppable. Jungkook puts on a hoodie, and the world takes notice. It’s not just style. It’s a phenomenon.
So, friendly advice: if Jungkook wears something you like, don’t wait. Don’t hesitate. Don’t blink. Because once the Sold-Out King strikes, your chances of owning it disappear faster than that seven-minute livestream did.
