On September 23, 2025, Kim Seokjin walked into Milan Fashion Week like it was his living room, and Gucci’s Spring/Summer 2026 show at Palazzo Mezzanotte instantly turned into a worldwide trending event. Dressed in a crisp white shirt, perfectly tailored black trousers, and subtle Gucci accessories, Jin wasn’t just an attendee—he was the event. Cameras clicked, fans screamed, and people literally chanted his name.
And yet, some brave souls on the internet tried to push the idea that Jin was “ignored.” Really? Ignored? While entire crowds were chanting his name so loudly that the sound carried over the videos? That’s not “ignored,” that’s “main character energy.” Fans quickly pointed out the absurdity, noting that the viral clips trying to drag him were cropped and edited. One person even joked that if people wanted to downplay Jin’s reception, the least they could do was mute the actual crowd screams in the background.
Another so-called “criticism” floating around was the lack of flashing cameras. As ARMY immediately clapped back, the show was in broad daylight. Sorry, physics doesn’t allow camera flashes to be seen in direct sun. Meanwhile, anyone watching raw footage could clearly hear the overwhelming fan chants for Jin, which some sarcastically joked must have been him screaming for himself if antis want to believe their own edits.
The claims collapsed quickly when fans reminded everyone that Jin didn’t just blend in at the show—he stole attention from multiple international celebrities, including Demi Moore, Kendall Jenner, and Edward Norton, all of whom were present. Viral images showing him sitting quietly were spun into “proof of neglect,” but ARMY knows better. Jin is famously introverted. Sitting alone for a minute doesn’t mean he’s excluded; it means he’s Jin, reserving his energy like the professional he is.
Inside the venue, he was seen chatting with rapper Nettspend and actress Davika Hoorne. Clips of his interactions spread across platforms, and hashtags like “GUCCI ROYALTY” trended worldwide with over a million posts. Fans celebrated how the spotlight, originally shared among big-name celebrities, shifted the second Jin appeared. Even Gucci’s official cast was momentarily forgotten, because the brand’s real jackpot was Jin himself.
Let’s be clear: Gucci didn’t just host another global ambassador—they presented their crown jewel. Jin walked in as BTS’ eldest, a superstar, and a global fashion icon, and he left with the event’s narrative rewritten around him. The internet can try to twist a story, but the reality was written in screams, chants, and the undeniable fact that Jin didn’t need to prove he belonged. Gucci Milan proved it for him.
