Another month, another reminder that BTS remains untouchable. The Korean Business Research Institute has released the August 2025 singer brand reputation rankings, and—surprise, surprise—BTS has once again claimed the top spot. Honestly, at this point, the competition should just save themselves the heartbreak and rename the chart “The BTS Ranking.”
The rankings are based on big data analysis covering consumer participation, media coverage, communication, and community awareness. And with BTS leading the list, the numbers prove yet again that their cultural footprint is as massive as ever. Even while the members are serving in the military, their presence hasn’t dimmed for a second. That’s not just influence—it’s dominance.
Following BTS in the second spot is trot sensation Lim Young Woong, who continues to hold strong with his loyal fanbase and consistent popularity. Blackpink came in third, showing the power of their global brand and ongoing influence. But let’s be honest—there’s still a clear gap. BTS doesn’t just rank; they reign.
The monthly keyword analysis for BTS showed their name linked with positive terms like “outstanding,” “sold out,” and “expand.” Translation: people are still associating them with excellence, record-breaking achievements, and global growth. And with a positivity-negativity score soaring above 90%, it’s obvious that the public sentiment around BTS is overwhelmingly favorable.
Fans celebrated the news with pride but not much surprise. After all, ARMY is used to watching BTS dominate every chart that matters. The joke practically writes itself: brand reputation rankings without BTS at #1? That’s science fiction.
This achievement also highlights the group’s continued influence across industries. They’re not just singers—they’re cultural leaders, fashion icons, and global ambassadors who can sell out anything from stadiums to t-shirts to sauces. Their brand isn’t just strong; it’s unshakable.
So here we are in August 2025, and BTS still sits at the top of the mountain. Other artists may rise, fall, or fight for the spotlight, but BTS remains the standard everyone else is measured against. And something tells us September’s rankings won’t look much different.
