Another month, another ranking, and surprise—BTS are still sitting on top like it’s a permanent throne. The Korean Business Research Institute just released the boy group brand reputation rankings for October 2025, and the results are exactly what ARMYs already knew in their hearts.
BTS once again took first place with a jaw-dropping brand reputation index of 7,663,180. Their top trending keywords for the month included “Spring Day,” “Spotify,” and “birthday,” while related terms like “record,” “donate,” and “selected” dominated the search. Basically, their brand identity this month could be summed up as “breaking records while being generous human beings.” Their positivity score? A cool 91.94%. Because when does BTS ever not pass with flying colors?
SEVENTEEN held steady at second with a brand reputation index of 5,500,082—a 10.68% increase since last month, which is impressive but still nowhere near touching the kings. Stray Kids stayed in third with 3,484,943 points, a modest 4.72% rise from September. BIGBANG followed in fourth with 2,503,119, and EXO closed out the top five at 2,459,139 after a 14.74% boost in their score.
Beyond the top five, the rest of the lineup featured fan favorites like SHINee, THE BOYZ, BOYNEXTDOOR, NCT, and Super Junior—all pulling strong numbers. But let’s be honest, when BTS’s name is on the list, it’s not really a competition—it’s an orbit, and everyone else is just circling the sun.
Fans reacted exactly as expected: proud, loud, and delightfully smug. “Still number one even during their so-called ‘quiet’ year,” one fan joked online, while another said, “Spring Day alone could win a brand ranking if it wanted.” And honestly, that’s not even an exaggeration.
Month after month, BTS’s cultural and social power continues to dominate every measurable metric. It’s not just the music—it’s their presence, their kindness, their influence, their sheer ability to make headlines just by existing. So yes, the results are out, but were they ever in doubt?
