Another day, another trophy for Kim Seokjin. This time, he’s officially been named Best Male Variety Show Idol at the 2025 Brand of the Year Awards, and fans everywhere are cheering, crying, and mostly saying what we’ve all known for years: of course he deserves it.
Think about it. Jin on any variety show is instant gold. He doesn’t just “appear,” he dominates with his chaotic humor, quick wit, and that natural ability to make both hosts and guests forget they’re supposed to be professionals. Whether it’s his legendary dad jokes, his sharp one-liners, or just the way he manages to turn awkward silence into comedy, Jin isn’t just part of the variety scene—he is the variety scene.
Fans online didn’t hold back in celebrating. Social media blew up with messages like, “He really deserves it,” and honestly, understatement of the century. We’re talking about the man who can roast his own members on camera, charm entire audiences with a single smirk, and turn eating a piece of food on screen into the most entertaining moment of the show. Other idols try to train for variety shows; Jin was born for it.
And let’s not forget the bigger picture here. Variety is no small arena in K-pop culture. It’s one of the toughest spaces, where idols sink or swim depending on their ability to keep the audience entertained. Some freeze, some fade, but Jin? He thrives. He’s the guy producers secretly pray will show up because they know the ratings will take care of themselves.
This award is more than just a shiny plaque. It’s recognition of the way Jin has built his own brand outside of music—one that’s all about laughter, relatability, and that unmistakable Worldwide Handsome charm. He’s not just a singer, not just a performer—he’s an entertainer in the truest sense of the word.
So yes, the fans are right. He really does deserve it. In fact, we’d argue he deserves his own dedicated variety show by now—“The Kim Seokjin Show,” where the only rule is laugh until you cry. Until that happens, we’ll settle for celebrating this well-earned win and reminding the world that Jin doesn’t just make history in music and concerts—he makes history every time he opens his mouth on screen.
