In an industry where trends flare and fade faster than you can say K-pop, Jimin has done the unthinkable—he’s remained at the top of the individual boy group brand reputation rankings for a mind-melting 35 consecutive months, and 51 months overall. That’s not a streak; that’s a dynasty.
From June 19 to July 19, the Korea Brand Reputation Index crunched mountains of data across 755 idols—tracking media buzz, consumer reactions, online chatter, and community engagement. The result? Jimin scored a jaw‑dropping 5,349,496 brand points, coming in at #1 in July, just ahead of Jin in second place, and Big Bang’s G‑Dragon at third.
What’s even more impressive is the positivity behind the numbers. Jimin boasts a stellar 92.08% positive sentiment, with top keywords in link analysis like “overwhelming,” “unrivaled,” and “consistent.” And let’s not forget the fan phrases—“Hoo,” “cake fairy,” and of all things, “ARMY”—that shot through sentiment analysis.
Throw in the context: BTS recently wrapped up military duties, and the group’s overall brand image spiked nearly 48% in July, reflecting renewed global interest now that OT7 is fully back.
So what does this mean? In a world where fans obsess over comebacks and hashtags trend for a season, Jimin has built a quiet empire of trust and admiration. His brand isn’t just viral—it’s resilient, soulful, and rooted in something real. Whether it’s his stage presence, his off-stage warmth, or those moments that make even fans who’ve been around since debut tear up, Jimin is the blueprint for K-pop influence.
Let’s be real—remaining on top for nearly three years is absurd. But for ARMYs, it’s a reminder: Jimin isn’t just a moment. He’s a movement, and clearly, a brand unto himself.
